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With content overload online, it’s essential to position your fitness business in the right way on social media. The coronavirus pandemic has led to a significant increase in social media use with consumers looking to social channels to stay in touch through this challenging time.
We won't beat around the push-up.
Audiences are searching for more digital content than ever across multiple devices, and social media is now an integral part of any marketing strategy. Saying that people spend a lot of hours scrolling through their phones is an understatement. In today’s world, social media is completely ingrained into our daily lives.
Let's talk about the numbers.
Oh hey stud.
There are over 7,200 health and fitness clubs in the United Kingdom, with over 10 million combined members.
Nearly 3 out 4 gym members favour outdoor activities or home fitness options over gyms in 2021
The hair and beauty industry generates over £7.5bn in turnover annually for the UK economy.
There are 69,000 fitness instructors across the United Kingdom.